Last updated: May 1, 2025
✦ The short version: We analyze your photo to generate your essence profile. Your photo is sent directly to Anthropic's API and is never stored on our servers. We collect payment info through Stripe. We don't sell your data to anyone.
Essence ("we," "us," or "our") is a personal branding tool that uses AI to generate style, scent, and aesthetic profiles. Our website is located at [getmyessence.com]. You can contact us at hello@getmyessence.com.
We collect the following information when you use Essence:
When you upload a photo, it is transmitted directly to Anthropic's API (the AI system that powers our analysis) via an encrypted connection. Your photo is used solely to generate your profile and is not stored, shared, or used to train AI models by us. Please review Anthropic's Privacy Policy for their data practices.
All payments are processed by Stripe, Inc. When you purchase a paid plan, your payment information is collected and stored by Stripe in accordance with their Privacy Policy. We receive only a transaction confirmation — never your full card details.
We use browser localStorage (not cookies) to remember your usage count and payment status on your device. This data stays on your device and is not transmitted to us. You can clear it at any time by clearing your browser's site data.
We do not sell, rent, or trade your personal information to third parties. We share data only with:
Since we don't store your photos on our servers, there is no photo data to delete. Payment records are retained as required by law. If you'd like us to delete any other information we hold about you, contact us at hello@getmyessence.com.
Depending on your location, you may have the right to access, correct, or delete your personal data. To exercise these rights, contact us at hello@getmyessence.com. For California residents, please see our CCPA disclosures below.
California residents have the right to know what personal information we collect, request deletion of their data, and opt out of the sale of personal information. We do not sell personal information. To submit a request, contact us at hello@getmyessence.com.
Essence is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately.
We may update this Privacy Policy from time to time. We'll notify users of significant changes by updating the date at the top of this page. Continued use of Essence after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or how we handle your data, please contact us at hello@getmyessence.com.